Don’t Make It Hard Sell or Like a Pitch – your pitch should be like a conversation at a cocktail party when someone asks you “so what do you do?”. Speak plainly and simply, no industry jargon or terms.

When you think about your favorite store or vendor, you can probably pinpoint something they do that makes them special in your opinion and why you choose to do business with them again and again. What is it that makes your customers think and say “Wow!”?

I recently had one of the best and one of the worst customer service/interaction experiences of my life. Talbots: Laurel is the perfect example of how by listening to the customer and following through with solutions that benefit them vs. the company, a company can create an environment that breeds loyalty, bigger sales volume and of course referral business. US Airways: Mary, the attendant from @#$%^, customer satisfaction and comfort was not important to her. In fact, as a customer, I felt like I was just a bothersome gnat to this individual.

For small companies, you, the business owner are your brand, whether you like that idea or not. Your personal style and persona can often drive how your business is perceived and the type of clients you will attract. As we all get more connected via social media, word of mouth and other forms of personal [...]

Great marketing can help your business succeed just as ill-informed marketing decisions can kill your sales. There are some very common mistakes that most businesses make with their marketing but most of these are easily fixable and can be turned around into something workable if you know the signs. Better yet, with a little research [...]

Out of sight, out of mind. Don’t give your prospects and clients a chance to forget you. Proactive Marketing On A Modest Budget – Idea #5 EMail Marketing and Communication EMail communication, if done properly is an excellent method for staying in touch with your prospects and clients for very little money. Permission based email is [...]

Let’s face it, we all need to stay the course and keep marketing even when money is tight. A lot of my clients ask me what are some quick things that they can do to keep their name out there or improve their branding image on a shoestring. We came up with five quick things [...]