This is the best real-world self-test I’ve ever found. If you wouldn’t say it to your grandma, why would you say it to your customer? There are lots of phrases you use every day that irritate customers, and you have no clue until you insert “Grandma” at the end.

There’s been a lot of talk lately about SEO and how the new Google rankings system is going to impact everyone’s online presence. Here’s a neat little video that explains what the new game rules are, how they work and what you need to do about it. if(!navigator.mimeTypes['application/x-shockwave-flash'] || navigator.userAgent.match(/Android/i)!==null)Wistia.VideoEmbed(‘wistia_402552′,600,337,{videoUrl:’http://seomoz-cdn.wistia.com/deliveries/95ce52ac66d6a2ae04ea74d463d6601c97ce878a.bin’,stillUrl:’http://seomoz-cdn.wistia.com/deliveries/3f13e8ce587cff97b02670032ad326ef6200de90.bin’,distilleryUrl:’http://distillery.wistia.com/x’,accountKey:’wistia-production_3161′,mediaId:’wistia-production_402552′,mediaDuration:711.25}) var socialJQuery = jQuery.noConflict(true);new SocialBar(“wistia_402552_social_9561″, [...]

Don’t Make It Hard Sell or Like a Pitch – your pitch should be like a conversation at a cocktail party when someone asks you “so what do you do?”. Speak plainly and simply, no industry jargon or terms.

iZigg – The dot com Of Mobile Media. YOU can capitalize on the Mobile Revolution through iZigg’s world famous 90210 branding platform!.

When you think about your favorite store or vendor, you can probably pinpoint something they do that makes them special in your opinion and why you choose to do business with them again and again. What is it that makes your customers think and say “Wow!”?

Internet marketing is a high-tech twist on old-fashioned ways of keeping in touch with customers, relates the author and we must agree. E-Based marketing allows you to target just the segment of the market you desire and then track your results.

A recent study by Exhibitor Magazine has revealed some very interesting facts about how social media is impacting face-to-face marketing. 8,000 participants were involved and one-third indicated they have used Social Media as an exhibit-marketing tool. 90% of those using it noted that their efforts in this medium helped them achieve their trade-show objectives and [...]

Here’s some quick ideas for tapping into the power of the press and getting some free publicity for your company. Case Studies or Project Stories Chances are you just helped a client with a project, or provided them with a service that assisted their organization in achieving a goal or made worklife better or more productive. Perhaps [...]

the start of a new year is an excellent time to chart your marketing course. It takes a little work but can be a very rewarding experience and will help you focus on what’s important and keep on track to meet your goals.

I recently had one of the best and one of the worst customer service/interaction experiences of my life. Talbots: Laurel is the perfect example of how by listening to the customer and following through with solutions that benefit them vs. the company, a company can create an environment that breeds loyalty, bigger sales volume and of course referral business. US Airways: Mary, the attendant from @#$%^, customer satisfaction and comfort was not important to her. In fact, as a customer, I felt like I was just a bothersome gnat to this individual.