When you think about your favorite store or vendor, you can probably pinpoint something they do that makes them special in your opinion and why you choose to do business with them again and again. What is it that makes your customers think and say “Wow!”?

Internet marketing is a high-tech twist on old-fashioned ways of keeping in touch with customers, relates the author and we must agree. E-Based marketing allows you to target just the segment of the market you desire and then track your results.

A recent study by Exhibitor Magazine has revealed some very interesting facts about how social media is impacting face-to-face marketing. 8,000 participants were involved and one-third indicated they have used Social Media as an exhibit-marketing tool. 90% of those using it noted that their efforts in this medium helped them achieve their trade-show objectives and [...]

Here’s some quick ideas for tapping into the power of the press and getting some free publicity for your company. Case Studies or Project Stories Chances are you just helped a client with a project, or provided them with a service that assisted their organization in achieving a goal or made worklife better or more productive. Perhaps [...]

the start of a new year is an excellent time to chart your marketing course. It takes a little work but can be a very rewarding experience and will help you focus on what’s important and keep on track to meet your goals.

For small companies, you, the business owner are your brand, whether you like that idea or not. Your personal style and persona can often drive how your business is perceived and the type of clients you will attract. As we all get more connected via social media, word of mouth and other forms of personal [...]

Great marketing can help your business succeed just as ill-informed marketing decisions can kill your sales. There are some very common mistakes that most businesses make with their marketing but most of these are easily fixable and can be turned around into something workable if you know the signs. Better yet, with a little research [...]

There are few principal business building practices that anyone can put into place whether you’re having a banner year or times are challenging. Look no further than your own backyard. We’ve found that our current customers are often some of the best sources for new business. Are you keeping up strong ties with your core client base? [...]

Autumn is usually a busy time for tradeshows, especially in the water and wastewater industry when construction slows down over the cold winter months. Now is a good time to start thinking about how you can get the most from the monies you spend to participate in tradeshows. Tradeshows are a big investment and can [...]

Out of sight, out of mind. Don’t give your prospects and clients a chance to forget you. Proactive Marketing On A Modest Budget – Idea #5 EMail Marketing and Communication EMail communication, if done properly is an excellent method for staying in touch with your prospects and clients for very little money. Permission based email is [...]