Don’t Make It Hard Sell or Like a Pitch – your pitch should be like a conversation at a cocktail party when someone asks you “so what do you do?”. Speak plainly and simply, no industry jargon or terms.

A recent study by Exhibitor Magazine has revealed some very interesting facts about how social media is impacting face-to-face marketing. 8,000 participants were involved and one-third indicated they have used Social Media as an exhibit-marketing tool. 90% of those using it noted that their efforts in this medium helped them achieve their trade-show objectives and [...]

the start of a new year is an excellent time to chart your marketing course. It takes a little work but can be a very rewarding experience and will help you focus on what’s important and keep on track to meet your goals.

A cutting edge that is… Here’s neat idea for making your CD or DVD presentation stand out from the crowd. This is especially key if you’re going to be handing out disks at tradeshows or other events along with the multitude of other companies who’ll be doing it as well. Make sure your disk stands [...]

Some new portable display options have just become available that offer twice the fun for less cost. Typically a double sided banner stand requires double the fabric and graphic housing canisters/cylinders which means more weight. The new Duet double-sided banner stand from Skyline offers double exposure on one stand. This new design lets you print [...]

Great marketing can help your business succeed just as ill-informed marketing decisions can kill your sales. There are some very common mistakes that most businesses make with their marketing but most of these are easily fixable and can be turned around into something workable if you know the signs. Better yet, with a little research [...]

Autumn is usually a busy time for tradeshows, especially in the water and wastewater industry when construction slows down over the cold winter months. Now is a good time to start thinking about how you can get the most from the monies you spend to participate in tradeshows. Tradeshows are a big investment and can [...]

One of my favorite resources for tradeshow info is Exhibitor Magazine. Recent editions brought out some really timely articles considering how money is tight right now and marketing budgets always seem to be the first thing to get trimmed. One of the the best was “Nip/Tuck – 54 Ways To Cut Your Costs” This list [...]