This is the best real-world self-test I’ve ever found. If you wouldn’t say it to your grandma, why would you say it to your customer? There are lots of phrases you use every day that irritate customers, and you have no clue until you insert “Grandma” at the end.

Great marketing can help your business succeed just as ill-informed marketing decisions can kill your sales. There are some very common mistakes that most businesses make with their marketing but most of these are easily fixable and can be turned around into something workable if you know the signs. Better yet, with a little research [...]

There are few principal business building practices that anyone can put into place whether you’re having a banner year or times are challenging. Look no further than your own backyard. We’ve found that our current customers are often some of the best sources for new business. Are you keeping up strong ties with your core client base? [...]