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Marketing in Lean Times – Part 5 of 5

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Out of sight, out of mind. Don’t give your prospects and clients a chance to forget you. Proactive Marketing On A Modest Budget – Idea #5 EMail Marketing and Communication EMail communication, if done properly is an excellent method for staying in touch with your prospects and clients for very little money. Permission based email is [...]

Marketing in Lean Times Part 3 of 5

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We can all see the power of information and getting the word out—there are so many outlets for publishing available. Sharing good information and expertise has never been more important as a key component in your marketing strategy. Proactive Marketing On A Modest Budget – Idea #3 Use the Power of the Press and Positive Publicity [...]

Marketing in Lean Times Part 2 of 5

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This part of marketing is probably one of my favorites, the least expensive AND gives the best ROI. Proactive Marketing On A Modest Budget – Idea #2 Tap Into Your Personal Network Networking – Tap Into It, Work It, Harness It, whatever way you want to look at it, using your personal and professional network to [...]

Marketing In Lean Times Part 1 of 5

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Let’s face it, we all need to stay the course and keep marketing even when money is tight. A lot of my clients ask me what are some quick things that they can do to keep their name out there or improve their branding image on a shoestring. We came up with five quick things [...]