This is the best real-world self-test I’ve ever found. If you wouldn’t say it to your grandma, why would you say it to your customer? There are lots of phrases you use every day that irritate customers, and you have no clue until you insert “Grandma” at the end.

For small companies, you, the business owner are your brand, whether you like that idea or not. Your personal style and persona can often drive how your business is perceived and the type of clients you will attract. As we all get more connected via social media, word of mouth and other forms of personal [...]