For small companies, you, the business owner are your brand, whether you like that idea or not. Your personal style and persona can often drive how your business is perceived and the type of clients you will attract. As we all get more connected via social media, word of mouth and other forms of personal [...]

There are few principal business building practices that anyone can put into place whether you’re having a banner year or times are challenging. Look no further than your own backyard. We’ve found that our current customers are often some of the best sources for new business. Are you keeping up strong ties with your core client base? [...]

The way we communicate is changing so rapidly it’s difficult to keep up. FaceBook, Twitter, LinkedIn, MySpace, blogs…whew, where do you begin. Marketing using the same old, same old techniques just isn’t going to cut it anymore. Have no fear. This new wired way of marketing is really much more fun and dynamic than static ads or [...]

This part of marketing is probably one of my favorites, the least expensive AND gives the best ROI. Proactive Marketing On A Modest Budget – Idea #2 Tap Into Your Personal Network Networking – Tap Into It, Work It, Harness It, whatever way you want to look at it, using your personal and professional network to [...]