S2 E3: Smells Like Money Podcast: Making Women-Owned and Minority Certification Work For You

Today on The DooDoo Diva’s Smells Like Money Podcast, right in the middle of International Women’s Month, President of W.H. Kassner, Inc. Ellie Kassner speaks on the incentives and burdens of running WHK as a woman in a male-dominated field. Over 80% of the clients WHK currently has under their belt were developed after Ellie, and her brother managed the company. Here, Ellie talks about how contracts maximized their WBE certification and why seeing it all the way through paid off in her experience of heading WHK.

Host: Suzan Chin-Taylor | Guest: W. H. Kassner

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Key Discussion Points:

How WHK started – A Wild Wild West Story
What is supplier diversity?
The incentives of being a minority-owned enterprise
A burden of proof for women business owners
Elli Kassner – on why the business has a future and not just a past

Contact Information:

Ellie Kassner on:

Website: http://www.whkassner.com/

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I hope you find this episode as informative and as exciting as we have.

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Connect with Suzan Chin-Taylor, host of The DooDoo Diva’s Smells Like Money Podcast:

Website: www.creativeraven.com | https://thetuitgroup.com/

LinkedIn: https://www.linkedin.com/in/creativeraven/

Email: raven@creativeraven.com

Telephone: +1 760-217-8010

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https://creativeraven.com/smells-like-money-podcast/

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Check Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:

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About the Author: Suzan Chin-Taylor

Suzan Chin-Taylor, MSc is an international entrepreneur, published author, course creator and keynote speaker. Her firms, The TUIT Group and Creative Raven, take the mystery out of digital marketing and PR to help businesses in the wastewater infrastructure, treatment and related civil infrastructure sectors thrive. She also hosts a weekly show, the DooDoo Diva’s Smells Like Money podcast, dedicated to the wastewater industry, with a mission to deliver industry know-how from industry pros who know how.