S2 E6: Smells Like Money Podcast: How To Future Proof Your Business For Success and Sustainability

Today on The DooDoo Diva’s Smells Like Money Podcast, Mary Shafer shares her views on future-proofing your business through embracing technology. Every time a technology advances, it pushes some skills to either upgrade or disposes of. When that happens, are you a harness maker or a leatherworker? Mary explains what the yellow pages taught us, how the pandemic impacted the world’s approach to marketing, and why technology is not something you should be afraid of.

Host: Suzan Chin-Taylor | Guest: Mark Shafer

Listen on Spotify:

Watch on Youtube:

Key Discussion Points:

Don’t tie into something that evolves and changes
Am I a harness maker or leatherworker?
COVID set marketing ahead by about 25 years
A VA’s value is more significant than its cost
Why you shouldn’t be intimidated by technology

Contact Information:

Mary Shafer

LinkedIn: https://www.linkedin.com/in/maryshafer/

Mary is also a part of the Creative Raven & The TUIT Group:

https://creativeraven.com | https://thetuitgroup.com

Subscribe and Follow:

Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/podcast-episodes for updates and more episodes.

I hope you find this episode as informative and as exciting as we have.

Please let us know your thoughts about the episode!

Connect with Suzan Chin-Taylor, host of The DooDoo Diva’s Smells Like Money Podcast:

Website: www.creativeraven.com | https://thetuitgroup.com/

LinkedIn: https://www.linkedin.com/in/creativeraven/

Email: raven@creativeraven.com

Telephone: +1 760-217-8010

Listen and subscribe here to your favorite platform:

Apple Podcast – Google Podcast – Cast Box – Overcast – Pocket Casts – YouTube – Spotify

https://creativeraven.com/smells-like-money-podcast/

Subscribe to the Podcast:

https://creativeraven.com/smells-like-money-podcast/

Be a guest on our show:

https://calendly.com/thetuitgroup/be-a-podcast-guest

Check Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:

https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros

About the Author: Suzan Chin-Taylor

Suzan Chin-Taylor, MSc is an international entrepreneur, published author, course creator and keynote speaker. Her firms, The TUIT Group and Creative Raven, take the mystery out of digital marketing and PR to help businesses in the wastewater infrastructure, treatment and related civil infrastructure sectors thrive. She also hosts a weekly show, the DooDoo Diva’s Smells Like Money podcast, dedicated to the wastewater industry, with a mission to deliver industry know-how from industry pros who know how.