S2 E10: Smells Like Money Podcast: Positive Publicity and Free PR

Today on The DooDoo Diva’s Smells Like Money Podcast, Mary Shafer helps brief us through why public relations is an evergreen marketing medium. What would Steve Jobs do if he was down to his last marketing budget? From his own words, he’d spend it on PR. Here, Mary explains why you don’t need unique talents to create press releases, why you need to learn how to sell to the editor above everything else first, the value of case studies, how visuals help with user experience, and much more.

Host: Suzan Chin-Taylor | Guest: Mary Shafer

Listen on Spotify:

Watch on Youtube:

Key Discussion Points:

PR isn’t as expensive as you think it is
Marketing is an art and a science
What is a broiler plate?
Your website needs to include a ‘newsroom’
What’s not great about PR through social media?

Contact Information:

Mary Shafer

LinkedIn: https://www.linkedin.com/in/maryshafer/

Mary is also a part of the Creative Raven & The TUIT Group:

https://creativeraven.com | https://thetuitgroup.com

Subscribe and Follow:

Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/podcast-episodes for updates and more episodes.

I hope you find this episode as informative and as exciting as we have.

Please let us know your thoughts about the episode!

Connect with Suzan Chin-Taylor, host of The DooDoo Diva’s Smells Like Money Podcast:

Website: www.creativeraven.com | https://thetuitgroup.com/

LinkedIn: https://www.linkedin.com/in/creativeraven/

Email: raven@creativeraven.com

Telephone: +1 760-217-8010

Listen and subscribe here to your favorite platform:

Apple Podcast – Google Podcast – Cast Box – Overcast – Pocket Casts – YouTube – Spotify

https://creativeraven.com/smells-like-money-podcast/

Subscribe to the Podcast:

https://creativeraven.com/smells-like-money-podcast/

Be a guest on our show:

https://calendly.com/thetuitgroup/be-a-podcast-guest

Check Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:

https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros

About the Author: Suzan Chin-Taylor

Suzan Chin-Taylor, MSc is an international entrepreneur, published author, course creator and keynote speaker. Her firms, The TUIT Group and Creative Raven, take the mystery out of digital marketing and PR to help businesses in the wastewater infrastructure, treatment and related civil infrastructure sectors thrive. She also hosts a weekly show, the DooDoo Diva’s Smells Like Money podcast, dedicated to the wastewater industry, with a mission to deliver industry know-how from industry pros who know how.