S3 E1: Smells Like Money Podcast: It Pays Off Big When You Make Your Customer The HERO

Today on The DooDoo Diva’s Smells Like Money Podcast, Kerry Siggins, CEO of Stone Age Tools, speaks on how you can make your customers the ‘hero’ in your marketing strategy. For Kerry, crafting the kind of marketing that withstands time should focus heavily on the customer. Kerry explains the three things they include when telling stories that hook customers and the tips and tricks that help one understand their customers better.

Host: Suzan Chin-Taylor | Guest: Kerry Siggins

Listen on Spotify:

Watch on Youtube:

Key Discussion Points:

You’re not the hero of the story; your customers are
An excellent digital marketing strategy builds up over time; it’s not overnight
The three things to include in your storytelling
Look at your marketing through the lens of everyone outside
Why good content has a fantastic shelf life

Contact Information:

Kerry Siggins on:

Website: https://www.stoneagetools.com/

https://www.warthog-nozzles.com/

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Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/podcast-episodes for updates and more episodes.

I hope you find this episode as informative and as exciting as we have.

Please let us know your thoughts about the episode!

Connect with Suzan Chin-Taylor, host of The DooDoo Diva’s Smells Like Money Podcast:

Website: www.creativeraven.com | https://thetuitgroup.com/

LinkedIn: https://www.linkedin.com/in/creativeraven/

Email: raven@creativeraven.com

Telephone: +1 760-217-8010

Listen and subscribe here to your favorite platform:

Apple Podcast – Google Podcast – Cast Box – Overcast – Pocket Casts – YouTube – Spotify

https://creativeraven.com/smells-like-money-podcast/

Subscribe to the Podcast:

https://creativeraven.com/smells-like-money-podcast/

Be a guest on our show:

https://calendly.com/thetuitgroup/be-a-podcast-guest

Check Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:

https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros

About the Author: Suzan Chin-Taylor

Suzan Chin-Taylor, MSc is an international entrepreneur, published author, course creator and keynote speaker. Her firms, The TUIT Group and Creative Raven, take the mystery out of digital marketing and PR to help businesses in the wastewater infrastructure, treatment and related civil infrastructure sectors thrive. She also hosts a weekly show, the DooDoo Diva’s Smells Like Money podcast, dedicated to the wastewater industry, with a mission to deliver industry know-how from industry pros who know how.