Every person who visits your website offers the possibility of a conversion. An excellent conversion strategy is content marketing. Relevant and useful information not only helps you connect with and educate your audience but also helps you build relationships that will last.
But the value of your material depends on how well you can present it to your audience, not on how interesting or well-researched it is. This is where content promotion comes into play. Building awareness, getting new leads, and nurturing leads are the top 3 objectives of content promotion.
But promoting content is not a simple task! In actuality, content marketers must put in just as much effort to promote their material as they do to produce it.
We’ve compiled a list of the four best ways to use content promotion to expand the online reach of your company:
1. Share content regularly on social media
Sharing your content on social media is one of the most common ways to get more people to see it and learn about your business.
By sharing your stuff on social media websites, you can reach hundreds or even thousands of individuals, depending on the number of followers and friends you have across each channel.
Initially, connect with your current client. Then, utilize every chance to welcome new leads and prospects via email, website, and in-person invitations.
It is insufficient to post it once on each of your social media profiles. Social media, by its very nature, is very ephemeral, particularly on platforms like Twitter.
2. Distribute new content to email subscribers
Email marketing is one of the simplest and most efficient methods of promoting your content online. When creating fresh content, think about how it can work with your email marketing efforts.
Email is a fantastic way to advertise your new content, whether by sending an email newsletter with updates from your business or a new piece of content written by you, especially for a specific email campaign.
The response rate is the main advantage of using email marketing to distribute your content. Emails typically have higher response and click-through rates than other forms of digital marketing.
3. Connect with social media influencers
Contacting influencers who could be interested in promoting your content is perhaps among the most original strategies for content promotion. You must make sure that there’s something included for the influencers because the majority of them don’t require your assistance in expanding their audience.
Simply sending a message to them to promote your blog article or whitepaper will not work. Utilizing them as a resource for your content is one way to get their attention and persuade them to share it. Ask the influencer if they’d be willing to share some information about the topic by contacting them on LinkedIn or via email.
4. Repurpose your content on LinkedIn
Publishing your material to LinkedIn is just one more way to repurpose it and expand the reach of your business through promotion. It’s not just B2B businesses but all professions and organizations that use LinkedIn.
No matter who your focused audience is, there’s a strong chance you can discover them on LinkedIn. It’s simple to post an article on LinkedIn.
Users can post on LinkedIn’s own publishing platform and contribute their opinions and views on many business-related issues. You may increase your audience even more by repurposing your articles for this platform. You can create unique content or just rewrite a few of your most well-read posts.
Ready For Content Promotion?
No matter how fantastic your content is, keep in mind that it is only worthwhile if your intended audience can find it and read it. The content marketing ideas we’ve talked about so far are just a few of the many you can use to start getting your company’s content in front of more people.
Test out some of these to discover which is most effective for your company. Don’t hesitate to get in touch with our team at Creative Raven if you realize you need help along the way.
Our digital marketing and content strategists are highly experienced in assisting you in developing excellent content and promoting it so that your business can reach a wider audience.
To begin with, you can get in touch with us now. Yes! As in right now! To start a fascinating journey of Content Marketing.