S9 E3 Crafting Water Stories: The Art of Storytelling in the Industry

In this week’s episode of the “Smells Like Money” podcast, Suzan Chin Taylor, aka the DooDoo Diva, engages in an insightful conversation with Jim Lauria, VP of Sales and Marketing for Massei Injector Company. Jim, also known for his impactful blog “To Know Water is to Love Water” and as a co-host of the “Water, We Talking About” podcast, brings his expertise to the discussion. Together, they explore the significance of storytelling in the water industry’s marketing landscape.

Host: Suzan Chin-Taylor | Guest: jim Lauria

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Key Discussion Points:

Tailoring messages to specific audiences, recognizing distinct pain points and interests.
Understanding the needs of consulting engineers, utility operators, contractors, and regulators.
Prioritizing engagement, avoiding just listing the technology benefits.
Emphasizing industry trends, showcasing knowledge for credibility.
Repurposing content for maximum impact across formats (presentations, videos, podcasts).
Building data-driven case studies to demonstrate technology value and to build trust.
Recognizing varied perspectives, touching on safety, maintenance, energy efficiency, etc.
Acknowledging diverse information consumption habits, offering content in various formats.
Viewing industry peers as collaborators, fostering collaboration instead of competition.
Actively participate in trade associations and events for fostering collaboration and industry growth.
Jim introduces the “circular water” concept, emphasizing interconnectedness.
Highlighting the importance of proper wastewater treatment for reuse in irrigation, forming a continuous cycle.

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I hope you find this episode as informative and as exciting as we have.

Please let us know your thoughts about the episode!

Connect with Suzan Chin-Taylor, host of The DooDoo Diva’s Smells Like Money Podcast:

Website: www.creativeraven.com | https://thetuitgroup.com/

LinkedIn: https://www.linkedin.com/in/creativeraven/

Email: raven@creativeraven.com

Telephone: +1 760-217-8010

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Check Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:

https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros

About the Author: Suzan Chin-Taylor

Suzan Chin-Taylor, MSc is an international entrepreneur, published author, course creator and keynote speaker. Her firms, The TUIT Group and Creative Raven, take the mystery out of digital marketing and PR to help businesses in the wastewater infrastructure, treatment and related civil infrastructure sectors thrive. She also hosts a weekly show, the DooDoo Diva’s Smells Like Money podcast, dedicated to the wastewater industry, with a mission to deliver industry know-how from industry pros who know how.