S11 E6: Smells Like Money Podcast: "Incremental = Exponential - The Surprising Impact of Tiny Changes"

In this episode of the DooDoo Diva’s Smells Like Money Podcast, Suzan Chin-Taylor welcomes Shaun McAndrew from Ariel Advisor to discuss the powerful impact of small, incremental changes on business growth and success. Although Shaun’s expertise lies outside the wastewater industry, her insights into business processes, messaging, and employee engagement are highly applicable to various sectors, including utilities, manufacturing, and service providers.

Host: Suzan Chin-Taylor | Guest: Shaun McAndrew

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Key Discussion Points:

Introduction to Ariel Advisor:
Shaun shares the story behind the name “Ariel Advisor,” reflecting her background as a Navy helicopter pilot and her strategic approach to business consulting.
The Power of Small Changes:
Shaun explains how small, incremental changes in specific areas of a business can lead to significant improvements in profitability and overall success. She uses a compelling story from her Navy days to illustrate this point.
Pathway to Profit Calculator:
Shaun introduces a tool that demonstrates how minor adjustments in leads, conversion rates, and other key metrics can compound over time, leading to exponential growth in profits.
Application across Industries:
The discussion explores how these principles apply to various sectors, including manufacturing, public utilities, and service providers, with a focus on continuous improvement and strategic thinking.
Customer-Centric Messaging:
Shaun emphasizes the importance of focusing on the outcomes that matter most to customers, rather than just the features of a product or service. She provides actionable advice on how to craft messaging that resonates with target audiences.
Employee Engagement and Retention:
The conversation shifts to internal communications, highlighting how the same principles of customer-centricity can be applied to employees. Shaun discusses strategies for attracting and retaining talent by aligning organizational values with employee expectations.
Utility and Public Sector Insights:
Suzan and Shaun discuss the unique challenges faced by public utilities in messaging and employee recruitment, offering practical tips for making these organizations more attractive to potential employees.

Takeaways:

Incremental changes in business processes can lead to exponential growth when applied strategically.
Understanding and addressing the core needs of customers and employees is key to long-term success.
Continuous improvement and innovation are crucial, regardless of industry.
Effective messaging—both external and internal—can significantly impact business outcomes.

Contact Information: Shaun McAndrew

Shaun’s Profile: https://www.linkedin.com/in/shaunmcandrew-aerial-advisor/

Website: thinkforwardchooseexcellence.com

Email: shaun.mcandrew@tfce.io

Final Thoughts:

In this episode, we explored the profound impact that small, incremental changes can have on a business’s trajectory. Shaun McAndrew highlighted how even the tiniest adjustments in processes, messaging, and employee engagement can compound over time, leading to exponential growth and success. Whether you’re in manufacturing, utilities, or any other sector, the principles discussed today remind us that the path to significant improvement often starts with small, deliberate steps.

As we navigate the complexities of our industries, it’s essential to remain focused on the outcomes that matter most—both for our customers and our teams. By continuously refining our approaches and staying attuned to the needs of those we serve, we can foster a culture of excellence that drives sustained growth and innovation.

Thank you for joining us on this journey. Remember, it’s not always about making big changes all at once; sometimes, it’s the small, consistent efforts that make the most significant difference. Until next time, keep striving for excellence in everything you do.

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I hope you find this episode as informative and as exciting as we have.

Please let us know your thoughts about the episode!

Connect with Suzan Chin-Taylor, host of The DooDoo Diva’s Smells Like Money Podcast:

Website: www.creativeraven.com | https://thetuitgroup.com/

LinkedIn: https://www.linkedin.com/in/creativeraven/

Email: raven@creativeraven.com

Telephone: +1 760-217-8010

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