S13 E8: Smells Like Money Podcast: So You Need a Salesman? Farmer vs Hunter

In this insightful episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor continues her engaging conversation with Jeff Jones from Violand. Previously, they explored marketing budgeting; today, they take the next step—turning leads into sales.

Jeff shares invaluable insights into hiring the right salesperson, explaining the key differences between two distinct sales personalities: hunters and farmers. Whether you need someone to chase new business or nurture existing relationships, this episode will guide you in making the right hiring decision to drive growth and profitability.

Host: Suzan Chin-Taylor | Guest: Jeff Jones

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Key Discussion Points:

Marketing vs. Sales: Marketing generates leads, but sales convert them into paying customers.

The Cost of a Bad Hire: A poor sales hire can be just as costly as a bad technician hire.

Traits of a Successful Salesperson:

Likability is good, but trust is essential.
Curiosity is the #1 predictor of sales success.
Problem-solving trumps pushy sales tactics.

Hunter vs. Farmer:

Hunter: Thrives on finding and closing new customers.
Farmer: Excels at maintaining and growing existing accounts.

How to Identify a Salesperson’s Strengths:

Desk organization, note-taking habits, and even their car’s cleanliness can reveal if they are a hunter or a farmer.

The Power of Customer Experience:

A great technician can also be a powerful salesperson by delivering top-notch customer service.
Word-of-mouth referrals from happy customers are gold.

People Buy on Emotion, Not Just Logic:

Creating a positive experience leads to lifelong customers.

Why Listen?

If you’re a business owner looking to scale, this episode is packed with practical hiring strategies that can help you find the right salesperson to fit your business needs. Jeff’s expert advice on sales psychology, hiring tips, and customer engagement will set you up for success.

Contact Information:

Jeff Jones, Director of Sales and Marketing, The Oland

Websites: violand.com

Email: jjones@violand.com

Conclusion:

Hiring the right salesperson is crucial for business growth. Understanding whether your company needs a hunter to chase new opportunities or a farmer to cultivate existing relationships can make all the difference. Jeff Jones’ insights provide a roadmap for making informed hiring decisions, boosting sales, and enhancing customer satisfaction.

💡 Until next time—keep innovating, stay strategic, and keep it flowing! 🚀

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I hope you find this episode as informative and as exciting as we have.

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Connect with Suzan Chin-Taylor, host of The DooDoo Diva’s Smells Like Money Podcast:

Website: www.creativeraven.com | https://thetuitgroup.com/

LinkedIn: https://www.linkedin.com/in/creativeraven/

Email: raven@creativeraven.com

Telephone: +1 760-217-8010

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