Today’s episode is a special rebroadcast of one of our very first episodes—an evergreen conversation that’s even more relevant today as companies look for smarter, more cost-effective ways to stretch their marketing dollars.
In this episode of The DooDoo Diva’s Smells Like Money Podcast, host Suzan Chin-Taylor teams up with Mary Shafer, Content & PR Director at Creative Raven, to unpack the power of publicity and PR.
Together, they explore why PR delivers one of the highest returns on investment of any marketing channel—and how businesses in the wastewater and civil infrastructure industries can start leveraging it right now without breaking the bank.
Host: Suzan Chin-Taylor | Guest: Mary Shafer
Listen on Spotify:
Watch on Youtube:
What You’ll Learn in This Episode:
- Why PR often outperforms paid advertising in credibility and impact.
- The Problem–Solution–Result formula for crafting winning case studies.
- How editors decide what gets published—and what gets tossed.
- Insider tips for making your press releases stand out (hint: photos matter!).
- The difference between advertorial vs. editorial—and why credibility is key.
- How to repurpose press releases across your website, newsroom, and campaigns.
- Why building your own email list gives you long-term control of your publicity.
Key Takeaway:
- Publicity isn’t about “tooting your own horn”—it’s about providing value, credibility, and stories that resonate. Done right, PR not only saves money but also builds lasting trust and visibility for your brand.
Resources & Links:
- Learn more about Creative Raven: creativeraven.com
- Connect with Suzan & Mary for help building your PR and marketing strategy.
🎙️ If you enjoyed this episode, don’t forget to subscribe so you never miss future insights to help your business grow and thrive.
Contact Information:
Mary Shafer
Website: creativeraven.com
Email: mary@creativeraven.com
LinkedIn: https://www.linkedin.com/in/maryshafer/
Conclusion:
PR isn’t just about getting your name in print—it’s about building credibility, creating stories that resonate, and stretching your marketing dollars further than you thought possible. By focusing on case studies, authentic storytelling, and consistent visibility, you can unlock publicity opportunities that cost little to nothing but deliver lasting impact.
Remember: Ads may tell, but PR sells through trust. When editors validate your story as news, your audience listens differently—and that’s where real influence begins.
So, whether you’re a contractor, manufacturer, or service provider in the wastewater and infrastructure industries, now is the time to start weaving PR into your marketing strategy. A little effort today can build a foundation of trust and recognition that pays dividends for years to come.
Until next time—keep growing, and keep it flowing. 💧
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Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/podcast-episodes for updates and more episodes.
I hope you find this episode as informative and as exciting as we have.
Please let us know your thoughts about the episode!
Connect with Suzan Chin-Taylor, host of The DooDoo Diva’s Smells Like Money Podcast:
Website: www.creativeraven.com | https://thetuitgroup.com/
LinkedIn: https://www.linkedin.com/in/creativeraven/
Email: raven@creativeraven.com
Telephone: +1 760-217-8010
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Apple Podcast – Google Podcast – Cast Box – Overcast – Pocket Casts – YouTube – Spotify
https://creativeraven.com/smells-like-money-podcast/
Subscribe to the Podcast:
https://creativeraven.com/smells-like-money-podcast/
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https://calendly.com/thetuitgroup/be-a-podcast-guest
Check Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:
https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros
