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About Creative Raven

Our Mission

At Creative Raven, our mission is to provide small to mid-size firms—particularly those in the wastewater and municipal infrastructure industries—with a corporate-style, business-minded, yet highly creative marketing resource that truly understands your technology, products, and services. We grasp their applications and the unique selling approaches required within your markets. Our goal is to develop and execute successful marketing programs that resonate and deliver tangible results in today's competitive environment.

Our Purpose

We exist to bridge the gap between technical industries and effective marketing. By translating complex concepts into compelling narratives, we empower our clients to connect with their audiences, drive growth, and make a meaningful impact in their sectors.
Our Services

Our Journey

1998

Suzan Chin-Taylor enters the wastewater and civil infrastructure security industry as the Marketing and PR Director for an international hi-tech, opto-electronics manufacturing firm.

2004

Suzan establishes Creative Raven.

2006

Built a team of 10 creatives and appeared for the first time on the WWETT Show Education Day stage.

2014

Moved business from California to Arizona

2017

Established a second office in Bangalore, India and expanded staff to 40.

2022

Launched the DooDoo Diva's Smells Like Money Podcast.

2023

Expanded digital marketing service offerings and remote team to 62 across 3 continents.

2024

Formed Partnership with Firerock Marketing and Novus Acquisitions to expand service offerings and client base

Meet Your Marketing Flight Crew

Suzan Chin-Taylor

President / CEO

Suzan founded Creative Raven in 2004 to offer firms in the water, wastewater, and underground infrastructure industry access to comprehensive marketing and business development services tailored to their unique challenges. With over two decades in the industry, she considers herself a 'sewer rat' and feels incredibly blessed to work in an industry vital to daily life. Suzan enjoys hiking, singing in her spiritual community choir, and supporting causes in entrepreneurship, wildlife, and environmental protection.

Ryan Esco

Chief Revenue Officer & Strategic Marketing Advisor

Ryan is an experienced B2B marketing strategist and team leader with deep expertise in aligning marketing and sales. He helps shape messaging, offers, funnels, and content plans that resonate with both technical and executive-level buyers.

Max Esco

Director of Business Development/AI Prompt Engineer

Max brings a sharp eye for detail and a passion for performance-driven marketing to the Creative Raven team. As Digital Campaign Coordinator, he supports the execution of paid media, email, and social campaigns—ensuring timelines are met, platforms are aligned, and data is tracked. With a natural instinct for process improvement and a can-do attitude, Max keeps campaigns running smoothly behind the scenes.

Mary Shafer

PR & Creative Content Development Director

Mary has worked in marketing since her teenage years and has been researching and writing in the wastewater industry since 2001. At Creative Raven, she collaborates closely with Suzan on strategy, content creation, and education initiatives.

Jason Sowards

Managing Editor

Jason brings decades of content experience across digital, print, and demand-gen campaigns. His focus is helping our clients tell their story in a way that aligns content with business objectives and sales enablement.

Gaurav Mehrotra

LinkedIn Strategy Director

Gaurav is a data-driven strategist with deep expertise in full-stack digital marketing. He provides insight and direction on high-level strategy, platform integrations, and scaling client results across complex digital ecosystems.

Why the Raven?

Our name isn’t just symbolic—it’s spiritual.

The raven is the spirit totem of our founder, Suzan Chin-Taylor, and an enduring guide behind the mission of Creative Raven. In many Indigenous cultures—particularly among the Tlingit and Haida peoples of the Pacific Northwest—the raven is seen as a bringer of light, a transformer, and a powerful messenger between worlds.

According to legend, Raven stole the sun and brought light to the world, revealing truth where there was once darkness. This tale inspires everything we do: shining light on the value our clients bring to their industries, transforming complex concepts into compelling stories, and helping them be truly seen and heard.

Our team, known as the Creative Raven Flight Crew, embraces this legacy. Our tagline, “Great Marketing Takes Flight,” is a nod to both the visionary and action-oriented nature of the raven—clever, curious, and always in motion.

Our logo, based on Pacific Northwest totem art, honors this sacred symbolism and connects us to a larger story—one of insight, transformation, and purposeful creation.

Our Purpose

Integrity

In marketing and consultancy, integrity is critical; our word is our bond. The conversation and subsequent narrative thrive on it.

Respect

Business relationships are sustained by mutual respect. Our approach to understanding your needs and developing solutions is built on respect and extends to your end-user or client.

Generosity

The complexity of some issues requires a generous attitude. With more than 150 years of combined experience, we exceed expectations through a lens of generosity.

Creativity

Creativity is our pedigree. We utilize a creative approach to solve problems, implement our solutions, and deliver the ROI you need.

Our Goal: Exceptional ROI

Each client-centric solution is built with your intended Return On Investment in mind. Before we move forward, your organization will understand how every hour and resource will be invested, ensuring the optimum ROI to justify your spend.

Ready to Build a Stronger Presence, Drive More Leads, and Own Your Market?

Schedule a Strategy Call