How To Ensure That Every Employee Is Your Company’s Brand Ambassador

Word of mouth is still one of the best ways to sell and market your company, and the emergence of social media sites has only made it more powerful.. Knowing this, companies frequently use athletes, celebrities, and other well-known individuals to promote their brands and pitch their goods and services. But, just think: who other than your employees is more familiar with your brand, products, and services? Actually, they are the real brand ambassadors for your company. Let's take a look at how you can make your employees your company's brand ambassadors and ensure that they're communicating the proper message to optimize the collective word-spreading power that they possess. Start with [...]

Failing to Success: Winning Contracts in the B2G Sector

In this episode 76 of Failing to Success, Chad Kaleky from Cosmic Design and Development interviews Suzan Chin-Taylor, owner of Creative Raven, a company that specializes in demystifying digital marketing for the wastewater management and treatment industry. The industry is unique in that it’s business to government (B2G), with a long sales cycle, and requires specsmanship selling. A short sale cycle lasts six months, with the average ranging from 18 to 24 months, and the process involves developing a bid and finding a champion within the municipality, consultant engineer, or contractor. The goal is to stay top of mind and sell on features, ensuring that the company meets the criteria outlined [...]

The Importance of Having a Business Playbook

Every company must document its actions, rules, and practices in order for them to be ingrained and replicated throughout the organization. Everyone must be operating according to the same manual for them to be aware of how to perform their duties and the company's expectations of them. Your company will navigate without a rudder if the right documentation isn't in place. Your company's practices are inconsistent, which makes it difficult to provide a high-quality good or service. Even top executives are uncertain of the right procedures, so new hires will feel as though they have entered a chaotic environment. Because of this, you need a business playbook. In this article, we [...]

How To Do Social Media Marketing That Outperforms Your Competitors

Social media platforms are being used by more and more businesses to connect with their customers, with more than 50 million small businesses having a Facebook page and 58 million companies having a presence on LinkedIn alone. But most of these accounts are actually dormant or have limited engagement. These accounts could lack knowledge of marketing strategies for social media. That's because simply being present on social media doesn't encourage followers or shares from existing clients. They might adore your employees, offerings, or goods but won't engage online if they don't have a reason. If you are also active in social media marketing for your business and want to outperform your [...]

Benefits of Working With an Online Strategy Consultant

Many business owners reach a point where they don't know where their business should go. Some people have trouble because they have been running their business for a long time and don't know what to do next. Others have trouble because they are new to the market and don't know where to start. But for a few others, the problem is that they can't decide what to do first. I can understand your problem. When you don't know what to do next, it can be a lot of worries. But luckily, there is a choice that might help you move forward and make digital marketing plans for your business. Hiring a [...]

9 Reasons Why You Need a Social Media Expert

We are living in the 21st century, and this is the era where auto-driven cars are now actually a reality. Technology has made a space in our daily lifestyle where people are spending the majority of their time on social media, whether for personal or professional purposes. Due to this, there is a need for businesses to switch their marketing focus from traditional to digital. Herein lies the importance of social media experts. Hiring a professional social media consultant gives your business the opportunity to grow because they have a wide range of skills. In this article, we are going to explore some major factors that explain why you seriously need [...]

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