8 Benefits of Outsourcing Your Company’s Content Creation
Content marketing has its own importance when it comes to business development. But creating content is never easy. If you are willing to create valuable content for your business but don't have enough time to shift your focus from business development, outsourcing content creation is a great idea to reap maximum benefits without extra effort. Indeed, content marketing could be very profitable. According to CMI, more than 70% of companies now hire a specialist to create and distribute their content properly. Still not sure? Here are some benefits when you outsource your content creation. 1: It Saves Your Time and Money If you've made an effort to keep up your website [...]
8 Key Benefits of AI for Business Development
Artificial intelligence, or AI, is the future of technology and companies are adapting it to boost their performance and productivity. According to a survey conducted on the use of AI in businesses, companies reported about 5% growth in their revenue year-by-year. It is always the best option to move with the change and upgradation to stay strong in the market and compete against the competitors. In this article, we are going to give you 7 key benefits of using AI for your business development. 1. Increases Productivity and Efficiency Improvement in efficiency and productivity are the most often mentioned benefits of using AI in the business world. Technology can do things [...]
How Leadership Training Can Transform Organization and Retain Employees
Around 82% of US employees, at some point in their careers, make up their minds to quit their job just because of the treatment meted out by their managers. This is a clear and alarming message to all small and big businesses that an employee prefers high-quality leadership over a high salary. Bad leadership and poor management can make your employees lose faith in their managers and quit their job. Therefore, developing quality leadership and management is essential to retain your valuable employees and grow your business. Leadership training is an option for managers and leaders who don't have strong managerial skills to learn how to do their jobs in a [...]
How To Ensure That Every Employee Is Your Company’s Brand Ambassador
Word of mouth is still one of the best ways to sell and market your company, and the emergence of social media sites has only made it more powerful.. Knowing this, companies frequently use athletes, celebrities, and other well-known individuals to promote their brands and pitch their goods and services. But, just think: who other than your employees is more familiar with your brand, products, and services? Actually, they are the real brand ambassadors for your company. Let's take a look at how you can make your employees your company's brand ambassadors and ensure that they're communicating the proper message to optimize the collective word-spreading power that they possess. Start with [...]
Failing to Success: Winning Contracts in the B2G Sector
In this episode 76 of Failing to Success, Chad Kaleky from Cosmic Design and Development interviews Suzan Chin-Taylor, owner of Creative Raven, a company that specializes in demystifying digital marketing for the wastewater management and treatment industry. The industry is unique in that it’s business to government (B2G), with a long sales cycle, and requires specsmanship selling. A short sale cycle lasts six months, with the average ranging from 18 to 24 months, and the process involves developing a bid and finding a champion within the municipality, consultant engineer, or contractor. The goal is to stay top of mind and sell on features, ensuring that the company meets the criteria outlined [...]
The Importance of Having a Business Playbook
Every company must document its actions, rules, and practices in order for them to be ingrained and replicated throughout the organization. Everyone must be operating according to the same manual for them to be aware of how to perform their duties and the company's expectations of them. Your company will navigate without a rudder if the right documentation isn't in place. Your company's practices are inconsistent, which makes it difficult to provide a high-quality good or service. Even top executives are uncertain of the right procedures, so new hires will feel as though they have entered a chaotic environment. Because of this, you need a business playbook. In this article, we [...]