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WWETT 2015 – Thanks for an incredible show in Indianapolis

Thank you to everyone who took the time to attend one of my presentations on Education Day 2015 at this year’s WWETT show (formerly the Pumper & Cleaner Environmental Expo). All three of the sessions were well attended and audience participation and interest was noteworthy. We hope all of you were able to take away…


Suzan Chin to Present at WWETT 2015 Education Day

We’re looking forward to another great Expo in Indianapolis this year. The annual “Expo” (to us old timers, the Pumper & Cleaner Show) now known as WWETT will bring some new opportunities for Creative Raven to meet and share ideas with members from all facets of our very interesting industry. On Monday, February 23, Education Day,…

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Social Media – its impact on face-to-face marketing

A recent study by Exhibitor Magazine has revealed some very interesting facts about how social media is impacting face-to-face marketing. 8,000 participants were involved and one-third indicated they have used Social Media as an exhibit-marketing tool. 90% of those using it noted that their efforts in this medium helped them achieve their trade-show objectives and…


Fixing and Avoiding Costly Marketing Mistakes

Great marketing can help your business succeed just as ill-informed marketing decisions can kill your sales. There are some very common mistakes that most businesses make with their marketing but most of these are easily fixable and can be turned around into something workable if you know the signs. Better yet, with a little research…