Happy New Year

Happy Lunar New Year 2017 – Year of the Fire Rooster

Good Tidings and Prosperity to All! The beginning of a new lunar year is a great time to set goals and intentions for your business and personal life for the coming cycle. Take a quick assessment to chart your roadmap for 2017: What went right in 2016? What didn’t go so well that you’d like…


Suzan Chin to Present at WWETT 2015 Education Day

We’re looking forward to another great Expo in Indianapolis this year. The annual “Expo” (to us old timers, the Pumper & Cleaner Show) now known as WWETT will bring some new opportunities for Creative Raven to meet and share ideas with members from all facets of our very interesting industry. On Monday, February 23, Education Day,…

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Social Media – its impact on face-to-face marketing

A recent study by Exhibitor Magazine has revealed some very interesting facts about how social media is impacting face-to-face marketing. 8,000 participants were involved and one-third indicated they have used Social Media as an exhibit-marketing tool. 90% of those using it noted that their efforts in this medium helped them achieve their trade-show objectives and…


Good Customer Service – An Inexpensive Marketing Tool for Building Loyalty and Referrals

I recently had one of the best and one of the worst customer service/interaction experiences of my life. Talbots: Laurel is the perfect example of how by listening to the customer and following through with solutions that benefit them vs. the company, a company can create an environment that breeds loyalty, bigger sales volume and of course referral business. US Airways: Mary, the attendant from @#$%^, customer satisfaction and comfort was not important to her. In fact, as a customer, I felt like I was just a bothersome gnat to this individual.


Fixing and Avoiding Costly Marketing Mistakes

Great marketing can help your business succeed just as ill-informed marketing decisions can kill your sales. There are some very common mistakes that most businesses make with their marketing but most of these are easily fixable and can be turned around into something workable if you know the signs. Better yet, with a little research…

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Marketing in Lean Times – Part 5 of 5

Out of sight, out of mind. Don’t give your prospects and clients a chance to forget you. Proactive Marketing On A Modest Budget – Idea #5 EMail Marketing and Communication EMail communication, if done properly is an excellent method for staying in touch with your prospects and clients for very little money. Permission based email is…