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25 B2B Content Marketing Mistakes That Are Costing Your Business: Non-Native

Written by Suzan Chin-TaylorDecember 16, 2024

Hey there! Wish you a Happy Holiday Season. Welcome, to our series about 25 Content Marketing Mistakes. In our previous edition of the series, we discussed the common mistake of not using the potential of PR and news media effectively. Now in this edition. Let’s dive into

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How To Leverage Website Traffic Into Qualified Leads? Proven Tool For Effective WCO!

Written by Suzan Chin-TaylorNovember 27, 2024

Attracting visitors to your site is the first step in the process. It’s essential to maintain their interest and motivate them to engage with an optimized website, however, for conversions, even if you have high traffic volumes it can be challenging to sustain their interest and prompt

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25 B2B Content Marketing Mistakes That are Costing Your Business: Not Leveraging

Written by Suzan Chin-TaylorNovember 4, 2024

Why You Should Be Leveraging Content Marketing In Your B2B Marketing The term “content marketing” is common. Not always clearly defined. The blend of “content” and “marketing” might initially seem contradictory since they trigger associations for individuals. In contrast to advertising approaches like TV commercials and radio

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Website Conversion Optimization vs Search Engine Optimization: Why WCO is more important than SEO?

Written by Suzan Chin-TaylorOctober 17, 2024

Have you ever thought about why your website is not generating expected sales even when you are generating huge traffic? Do you know that most business websites experience high bounce rates due to the lack of effective mechanisms to convert web traffic into genuine leads and sales? 

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25 B2B Content Marketing Mistakes That Are Costing Your Business: Sales Speak vs Useful

Written by Suzan Chin-TaylorOctober 10, 2024

Creating content is an asset in the digital realm, as it fuels business expansion and attracts fresh audiences alike. Embarking on a journey may pose initial challenges in terms of where to commence the creative process. Using the 80/20 principle is a strategy for maintaining order and

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How to Align Your B2B Marketing Strategy with Business Goals

Written by Suzan Chin-TaylorSeptember 27, 2024

Being a LinkedIn Top Voice contributor specializing in B2B Marketing Strategy, I’ve been privileged to share valuable insights on various aspects of B2B marketing. Today, I am going to discuss one of the most important topics that is a serious concern among most B2B marketers, how to

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25 B2B Content Marketing Mistakes That Are Costing Your Business: Over Automating

Written by Suzan Chin-TaylorSeptember 24, 2024

In the world of marketing automation, it has become an over-used tool, with 70% of marketers incorporating it into their strategies, as shown in a recent HubSpot Blog Marketing Trends Report from 2024. However, many marketers face challenges when using automation in their efforts to be more

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How do you bring out the maximum potential in your employees

Written by Suzan Chin-TaylorAugust 26, 2024

6 Ways To Support Your Employees in Reaching Their Potential Every company follows principles and works towards a specific goal. Having dedicated employees who not uphold these principles but also believe in the company’s mission is vital for the success of your business. To attract and retain

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25 B2B Content Marketing Mistakes That are Costing Your Business: Tunnel Vision

Written by Suzan Chin-TaylorAugust 16, 2024

Many small businesses tend to concentrate on increasing website traffic through SEO or PPC believing it to be the recipe for success. While driving traffic to websites is undeniably important, relying solely on this approach can be risky. A rounded marketing strategy involves establishing connections through channels

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25 B2B Content Marketing Mistakes That are Costing Your Business: Bad Timing

Written by Suzan Chin-TaylorJuly 18, 2024

As an American writer once said, timing can make all the difference between success and failure. Whether it’s in humor, offering an apology, unveiling a surprise or any other aspect of life, getting the timing right is crucial. It’s essential for events and actions to unfold at

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  • 25 B2B Content Marketing Mistakes That Are Costing Your Business: Copycating Competitors

    July 10, 2025
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