Is trying to keep pace with digital marketing feeling like you need your own personal emergency bypass pump?
Eliminate your overwhelm and guesswork with your Digital Footprint 360.
Wastewater manufacturers and contractors who don’t spend the time to integrate their messaging lose opportunities to get more seats at the table. When their website, content and social media efforts are truly integrated, they see an uptick in opportunities, recapture hidden leads and experience revenue growth without adding more work to their plate.
With countless vendors competing for your ideal client’s attention, it’s essential to have this integrated approach that goes beyond the obvious. That’s where our Digital Footprint 360 makes a real difference.
Would you like to know how to get more seats at the table and unlock hidden opportunities for more revenue you deserve?
The Digital Footprint 360 will uncover hidden opportunities, identify strategic gaps, and provide you with a minimum of 3-5 targeted actionable insights that you can implement to immediately positively impact your marketing efforts. Our team of wastewater industry marketing experts will guide you through a multi-step evaluation of your entire online presence. The Digital Footprint 360 is conducted via a short personalized Zoom call with you and utilization of our proprietary research and assessment tools. Here’s how it works:
Step 1: Understanding Your Ideal Client Profile (ICP)
Do You Know Your Ideal Client?
The first step of our Linked-360 LinkedIn Audit is to determine whether you have effectively defined and truly understand your Ideal Client Profile (ICP). A successful online presence that generates those desired seats and key opportunities begins with a clear focus on the right audience.
Step 2: Optimizing Your Online Persona For Your ICP
Does Your Website and Social Profile Speak to Your Ideal Client?
The second step of our Digital Footprint 360 is to ensure that your online content functions like a well-crafted funnel, guiding your Ideal Client Profile (ICP) from awareness to conversion, with them inviting you to explore opportunities.
Step 3: Clarifying Your Offer – Does Your Offer Resonate
Will It Get You All The Seats At The Table You Deserve?
The third step of our Digital Footprint 360 is to evaluate the clarity and effectiveness of your offer and content.
Step 4: Integrating a Comprehensive Awareness Strategy
Are You Leveraging Multiple Approaches?
The fourth step of our Digital Footprint 360 examines whether you are effectively integrating all of your online efforts with a Customer Relationship Management (CRM) system and a broader multichannel strategy to attain and retain those desired seats at the table.
Step 5: Engaging with Your Ideal Clients
Are You Reaching Out Effectively?
The fifth step of our Digital Footprint 360 focuses on evaluating how effectively you are engaging with your Ideal Client Profile (ICP) through all your online channels to get the invitations to opportunities you desire.
Value of Creative Raven
The team at Creative Raven is a rare combination of passion and talent for creative expression and technical communication focused on infrastructure rehabilitation, in particular the trenchless industry applied to water and wastewater systems. Creative Raven is definitely—in many ways—part of the solution!
Creative Raven was able to take an antiquated marketing model and bring it into a state-of-the-art concept that significantly improved my company’s image. They are very talented and an asset to any company looking to improve their marketing strategy.
Creative Raven is very knowledgeable of construction practices and are effective communicators. Suzan and her team are enthusiastic and positive! This firm is pleasure to work with!