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S14 E12: Smells Like Money Podcast: The Model for Betterment: Setting The Bar for Growth and Expansion

Written by Gaurav MehrotraJuly 31, 2025

In this episode, Suzan Chin-Taylor sits down with long-time industry expert Mike Hoffmaster, VP of OBIC Products, to discuss what sets OBIC apart in the trenchless infrastructure space. Mike shares how OBIC’s business model—built on listening to market needs, delivering reliable products, and providing unmatched training and

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How Leadership Training Can Transform Organization and Retain Employees

Written by Gaurav MehrotraJune 24, 2023

Around 82% of US employees, at some point in their careers, make up their minds to quit their job just because of the treatment meted out by their managers. This is a clear and alarming message to all small and big businesses that an employee prefers high-quality

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Thrive not Just Survive in a Virtual Selling Environment

Written by Gaurav MehrotraNovember 29, 2021

Essentials for Successful Selling in a Virtual World: The world has changed. Over time, we’ve increasingly moved into the virtual world for more and more aspects of business – from meetings to interviews to sales pitches. This process has been accelerated by the realities of our current

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  • S17 E4: Smells Like Money Podcast: Laid Off to Locked In: How desperation sparked a commercial powerhouse.

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Recent Posts

  • S17 E8: Smells Like Money Podcast: Generative Engineering: How and Why Our Approach to Infrastructure Should Change for Best Possible Outcomes

    April 8, 2026
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    April 1, 2026
  • S17 E6: Smells Like Money Podcast: Get Off the Cash Flow Rollercoaster

    March 26, 2026

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With 25+ years serving manufacturers and contractors in infrastructure, we understand your sales cycles, stakeholders, and challenges. We’re not just marketers—we’re translators and growth partners who make complex solutions compelling.

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