In 2024, artificial intelligence (AI) has transformed the marketing industry, from developing effective marketing strategies to customizing campaigns to specific individuals’ needs.  An improvement on previous methods of planning marketing initiatives, AI technology is changing the way businesses operate in the marketplace. This change is because of the significant potential of AI in modifying how businesses communicate with their target audience and make better decisions. Fortunately, this is an exciting time for more creative marketing, where technology and human creativity work together to make big results. We'll look at how AI changes marketing strategies, which is important for businesses in 2025. Current State of Marketing in the Wastewater Industry The target [...]

In today’s digital world, sharing blog posts on social media is not only optional but is almost essential as well. This is because social media platforms can be used effectively to increase the traffic to a business’s blog and build brand awareness. This guide describes how engaging readers with regular blog posting can not only help to build trust with them but also get them to engage in deeper levels of conversation. Hi, Welcome to our series of "25 Common Content Marketing Mistakes"! In this article, we are going to discuss another common mistake, "Not distributing content on social media platforms". This article is about the importance of content distribution on [...]

Hey there! Wish you a Happy Holiday Season. Welcome, to our series about 25 Content Marketing Mistakes. In our previous edition of the series, we discussed the common mistake of not using the potential of PR and news media effectively. Now in this edition. Let's dive into another mistake that a lot of business owners tend to make in their content marketing efforts and end up not achieving the results they want. Today's topic is, sharing NonNative content. Let's break it down and talk about the variance, between sharing Native and Non-native content—exploring their definitions and comparing the downsides of native sharing, with the advantages of going native. Native vs Non-Native [...]

Attracting visitors to your site is the first step in the process. It's essential to maintain their interest and motivate them to engage with an optimized website, however, for conversions, even if you have high traffic volumes it can be challenging to sustain their interest and prompt them to take additional action. Learning about the benefits of optimizing your website for conversions can enhance customer comprehension, increase sales figures, reduce acquisition expenses, and deliver immense advantages.  In our previous article, we delved into the world of Website Conversion Optimization (referred to as WCO) highlighting its significance, over SEO and offering guidance on enhancing your site for conversion rates. In this post, [...]

Why You Should Be Leveraging Content Marketing In Your B2B Marketing The term "content marketing" is common. Not always clearly defined. The blend of "content" and "marketing" might initially seem contradictory since they trigger associations for individuals. In contrast to advertising approaches like TV commercials and radio spots, content marketing takes a more subtle path. These interruptive methods are losing their impact over time due to ad fatigue, where consumers ignore the amount of content bombarding them. In todays age ad blockers have emerged in response to this inundation of ads effectively hiding paid content on websites. On the other hand, content marketing offers an approach by providing valuable information to [...]

Have you ever thought about why your website is not generating expected sales even when you are generating huge traffic? Do you know that most business websites experience high bounce rates due to the lack of effective mechanisms to convert web traffic into genuine leads and sales?  When it comes to capturing leads through the website, it is a common perception that SEO or Search Engine Optimization plays a crucial role. There is no doubt that SEO is important to rank higher in search results and gain more visibility, but what about nurturing those visitors into your potential leads? Here comes Website Conversion Optimization or Conversion Rate Optimization comes into play. [...]