25 B2B Content Marketing Mistakes That are Costing Your Business: Not Leveraging
Why You Should Be Leveraging Content Marketing In Your B2B Marketing The term "content marketing" is common. Not always clearly defined. The blend of "content" and "marketing" might initially seem contradictory since they trigger associations for individuals. In contrast to advertising approaches like TV commercials and radio spots, content marketing takes a more subtle path. These interruptive methods are losing their impact over time due to ad fatigue, where consumers ignore the amount of content bombarding them. In todays age ad blockers have emerged in response to this inundation of ads effectively hiding paid content on websites. On the other hand, content marketing offers an approach by providing valuable information to [...]
Website Conversion Optimization vs Search Engine Optimization: Why WCO is more important than SEO?
Have you ever thought about why your website is not generating expected sales even when you are generating huge traffic? Do you know that most business websites experience high bounce rates due to the lack of effective mechanisms to convert web traffic into genuine leads and sales? When it comes to capturing leads through the website, it is a common perception that SEO or Search Engine Optimization plays a crucial role. There is no doubt that SEO is important to rank higher in search results and gain more visibility, but what about nurturing those visitors into your potential leads? Here comes Website Conversion Optimization or Conversion Rate Optimization comes into play. [...]
25 B2B Content Marketing Mistakes That Are Costing Your Business: Sales Speak vs Useful
Creating content is an asset in the digital realm, as it fuels business expansion and attracts fresh audiences alike. Embarking on a journey may pose initial challenges in terms of where to commence the creative process. Using the 80/20 principle is a strategy for maintaining order and creating quality content simultaneously. When you invest a dollar wisely in what matters to your audience to enhance your content's value and effectiveness—that's when the "80/20 rule" comes into play! It’s a powerful concept aimed at optimizing quality and productivity in your writing. Implement the 80/20 rule in your content marketing strategy to attract an audience and enhance your outcomes significantly! By pinpointing which [...]
How to Align Your B2B Marketing Strategy with Business Goals
Being a LinkedIn Top Voice contributor specializing in B2B Marketing Strategy, I've been privileged to share valuable insights on various aspects of B2B marketing. Today, I am going to discuss one of the most important topics that is a serious concern among most B2B marketers, how to balance marketing goals with broader business objectives. I have contributed my insights and views on this B2B marketing challenge that is a hot talk in the boardrooms and marketing departments. Utilizing my experience and industry trends, I am going to provide you with effective approaches to maintain the equilibrium between both marketing strategy and business goals to achieve desired results. Here is the link [...]
25 B2B Content Marketing Mistakes That Are Costing Your Business: Over Automating
In the world of marketing automation, it has become an over-used tool, with 70% of marketers incorporating it into their strategies, as shown in a recent HubSpot Blog Marketing Trends Report from 2024. However, many marketers face challenges when using automation in their efforts to be more efficient. To help navigate these obstacles, let's explore the mistakes often made in marketing automation and discuss solutions to address them. 1. Dealing with data Based on a 2024 report on marketing automation, most B2B professionals understand the importance of having high quality data to maximize the effectiveness of their marketing automation tools. Unclean data not only leads to losses for brands but also [...]
How do you bring out the maximum potential in your employees
6 Ways To Support Your Employees in Reaching Their Potential Every company follows principles and works towards a specific goal. Having dedicated employees who not uphold these principles but also believe in the company's mission is vital for the success of your business. To attract and retain employees it's important to offer them opportunities for growth and development that motivate them to perform at their best and make them feel valued. Understanding the ways to nurture employee potential can help you achieve these goals. 1. Encourage Individuality While promoting a perspective and standardized methods for achieving results can be effective it also carries the risk of discontent among your workforce, leading [...]