This great article and the dialogue on LinkedIn regarding this topic are really worth taking some time to read and ponder. Whether it is a major brand or the small family-owned retail boutique in your neighborhood, retaining customers and gaining new ones is all coming down to trust. Second only to price, trust is the leading factor that is a major decision driver from take-out dinner to a new car or piece of construction equipment. Some highlights from the survey Edelman Trust Barometer Special Report (Download 2020 Edelman Trust Barometer Special Report) cited in this news feed post are here: Report reveals that brands face a fundamental reordering of priorities amid [...]

As we reflect on the current state of our world and are trying to figure out how to navigate Post Covid (whenever that is) and the shift to doing more in a virtual business and digital selling environment, there’s never been a better time to look at your marketing strategy and plan. I just went through my entire marketing plan and realized that one of best ways one can market their business, product or even themselves is by using social media. For those serving the wastewater, water and civil infrastructure fields, we are essential, yes, but we still need to remain visible and top of mind. Social Media and in particular [...]

FREE PR that is... Here’s some quick ideas for tapping into the power of the press and getting some free publicity for your company. Case Studies or Project Stories Chances are you just helped a client with a project, or provided them with a service that assisted their organization in achieving a goal or made worklife better or more productive. Perhaps it was just a helping hand when they needed to resolve an issue that there wasn’t a specific technology, product or service available and you provided insight or a workaround. These situations can make really great feature stories or how to articles that print and online publishers are hungry for. Good, [...]

There are few principal business building practices that anyone can put into place whether you’re having a banner year or times are challenging. Look no further than your own backyard. We’ve found that our current customers are often some of the best sources for new business. They are an invaluable resource for referrals as well. Are you keeping up strong ties with your core client base? Do they know about your newest service or product? When’s the last time you spoke, found out about how their business was going or if they needed any help? In these days of uncertainty, it is always a comfort when you find out a trusted and known [...]

You have a story to tell. You’ve got news the world should know about. Is staring at that blank piece of paper and not knowing where to begin keeping you from taking advantage of powerful free publicity opportunities for your company organization. STOP! Call us know to learn more about our “Talk To Me” News and Press Release service. With Talk to Me, you can have your important news and press releases created quickly and stress free by our team of writers – all you have to do is have a chat with us. Here’s how it works: You call us and tell us about your news item or article idea. [...]

I received my Marketing Tip of the Week from Keith Lee of American Retail Supply today and felt it was too important not to repost and share. Thanks Keith for this great tidbit of advice! Best of Grandma This week’s Tip is from one of my 4 all time favorite customer service books.“Customer Satisfaction is Worthless, Customer Loyalty is Priceless” by Jeffrey Gitomer. Here’s a sure-fire way to determine how “what you say” will sound to the customer before you say it. A way to “test your talk” so to speak. PUT “GRANDMA” AT THE END OF EVERYTHING YOU SAY. What? Every time you speak to a customer, end it with “Grandma.” [...]