An excellent article by Jim Hopkinson on offers some wonderful insight, tips and things to consider for any business looking to or evaluating methods to make their business more mobile friendly. Mobile computing not just allows business owners to connect with their busy customers and prospects in ways never imagined, but also helps them in finding new ways and strategies on how to improve customer service. Business is definitely not same old, same old as we shift into becoming a completely wired society both personally and professionally. Our love affair for our mobile devices (phones, tablets, laptops) means in order to stay competitive, businesses large and small need to optimize their online marketing presence to capture, captivate and corner their piece of the market.  Remember, you get what you pay for and not every mobile marketing strategy is right for every business so it pays to do your due diligence and have a plan of action in place to insure your best chance of success.

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