An excellent article by Jim Hopkinson on success.com offers some wonderful insight, tips and things to consider for any business looking to or evaluating methods to make their business more mobile friendly. Mobile computing not just allows business owners to connect with their busy customers and prospects in ways never imagined, but also helps them in finding new ways and strategies on how to improve customer service. Business is definitely not same old, same old as we shift into becoming a completely wired society both personally and professionally. Our love affair for our mobile devices (phones, tablets, laptops) means in order to stay competitive, businesses large and small need to optimize their online marketing presence to capture, captivate and corner their piece of the market. Remember, you get what you pay for and not every mobile marketing strategy is right for every business so it pays to do your due diligence and have a plan of action in place to insure your best chance of success.
On the go – taking your business mobile
About the Author: Suzan Chin-Taylor
Suzan Chin-Taylor, MSc is an international entrepreneur, published author, course creator and keynote speaker. Her firms, The TUIT Group and Creative Raven, take the mystery out of digital marketing and PR to help businesses in the wastewater infrastructure, treatment and related civil infrastructure sectors thrive. She also hosts a weekly show, the DooDoo Diva’s Smells Like Money podcast, dedicated to the wastewater industry, with a mission to deliver industry know-how from industry pros who know how.