For most B2B marketers, social media might not be on their top priority list for business marketing. But, considering the fact that there are about 4 billion users worldwide on various social media platforms, it can be harmful to avoid this important tool. Although it is a fact that not all these users can be your potential target, even if the number is in the millions or even thousands, you can’t afford to avoid them.
The majority of B2B clients conduct their search on their own, and most of them find crucial information and leads through social media platforms. If they are interacting with the company through the social media post, it is obvious that they have almost made their decision, and all you have to do is convince and convert them into clients. This proves that social media marketing is so much more powerful than any other marketing channel.
Unfortunately, most B2B marketers don’t take social media marketing seriously or plan a strategy and decide to rely on traditional methods. If you are a B2B marketer then you can’t underestimate the power of social media in this digital era.
Therefore, in this article, we are going to give you tips to elevate your B2B Marketing game with our top tips for social media content success.
First, let’s consider some stats that underline the importance of social media marketing for B2B industries.
Stats to Prove the Importance of B2B Social Media Marketing
- 22.7% of users rely on social media for their work-related research and networking (source)
- 96% of B2B marketers promote their content on LinkedIn (source)
- 89% of B2B companies use Linkedin social media platform for lead generation (source)
- 89% of B2B companies are using social media platforms for content marketing (source)
- B2B customers expend 27% of their time on social media for decision-making (source)
- It is expected that digital channels will share 80% of sales interactions for B2B (source)
Now, let’s dive in for the top tips for building an impactful B2B social media content plan.
Align goals according to your business objectives
If you are willing to see maximum ROI out of your social media campaign, you will have to build your strategy according to your business objective. Think about your organizational goal and how can you achieve them through social media marketing.
Let’s say, if your organization is releasing a new product or service, social media could be a platform for people to talk about it and grow awareness.
Also, you must link the social media performance with your organization’s other performance data to compare the progress of social media strategy with other tools.
Consider your ideal customer
You might have noticed that traditional marketing tools like TV advertisements and billboards though has wider reach but how many of them are real prospects, very few. That’s these marketing tools have less ROI compared to social media marketing.
Just accelerating your marketing campaign to a broader mass without identifying the ideal segment of prospects will never deliver higher ROI. It is the ideal strategy to identify your prospect group before running a social media campaign.
Along with identifying the prospect group, you must also analyze their needs and psychology to break them into smaller segments for better implementation.
When a prospect notices content on social media that exactly meets his requirement, he will avoid other social media content with a general note. This will increase your content performance and lead conversion.
Create content according to the organization’s goals
This is the most stirring part of B2B social media content marketing. This is what you are going to provide to your audience and attract their attention. Your content showcases your brand’s value and company’s vision in front of potential customers. Ultimately, this is the tool that will generate actual B2B leads from your social media campaign.
B2B social media marketing is all about starting a conversation with your prospects and building a relationship that results in conversion. If your content isn’t appealing to your followers, they won’t stick around. So don’t let the fact that B2B is known for having boring content stop you. Don’t get stuck and conform to typical B2B style–step out a bit of the comfort zone.
This simply means that you should share content relevant to your brand and products but in a creative and appealing presentation and not a hardcore business newsletter format.
Define your content distribution strategy
When it comes to distribution strategy, both paid and organic distribution on social media platforms have been found effective in B2B content marketing strategy for wider audience reach, and generate awareness.
But you don’t have to use separate content for each strategy. The objective is to make content that people want to read. If you did that, make sure your ideal prospect sees it by using both free and paid marketing.
Talking about organic distribution, your employees can be a great help here. They are the real promoter of your content on social media. Motivate your employees to share the company’s social media content through their account as this will have wider reach and engagement.
Whereas, paid social media distribution is the best option to boost your content visibility. This ensures that your content is reaching your target audience. Considering B2B social media marketing, Linkedin is the perfect platform for both organic and paid distribution.
Choose the right social media platform
This is the last but most important step when it comes to social media content marketing. Once you have analyzed your organizational goals, identified the ideal prospects group, created engaging content, and defined the distribution strategy, it’s time to choose the right social media platform.
Most business owners do this mistake by not choosing the right platform and just frequently spreading social media content. Every organization has a different marketing strategy and therefore a social media platform that is successful with an organization of a particular sector might not work for others.
According to a report, Linkedin and Facebook are the best platforms for B2B social media content marketing with the most impact and better conversion. Most B2B customers browse Linkedin and Facebook for decision-making.
Good social media content marketing takes time, money, creativity, and the willingness to try new things. Remember to keep track of your metrics, change your approach if you need to, and always create content that is authentic to your audience. With these tips, you’ll be able to make a winning social media strategy for content marketing that is going to help you hit new heights in the social world in 2023 and beyond.
If you are not familiar with social media content marketing or don’t want to invest time and workforce, you can hire a social media marketing agency that can assist you in creating a successful campaign. Creative Raven, a team of highly professional social media marketers, can help you achieve your business goals by creating targeted and effective social media content marketing.
Our team has experts who can create appealing and attractive content for your social media campaign and distribute them to the right platforms for better ROI and conversion. So, feel free to get in touch with us!