Artificial intelligence, or AI, is the future of technology and companies are adapting it to boost their performance and productivity. According to a survey conducted on the use of AI in businesses, companies reported about 5% growth in their revenue year-by-year.

It is always the best option to move with the change and upgradation to stay strong in the market and compete against the competitors. In this article, we are going to give you 7 key benefits of using AI for your business development.

1. Increases Productivity and Efficiency

Improvement in efficiency and productivity are the most often mentioned benefits of using AI in the business world. Technology can do things faster and on a bigger scale than a human can. Therefore, by taking away these tasks from employees, AI makes it possible for them to move on to more valuable jobs that AI can’t do. This lets organizations save money on the costs of doing boring, repetitive jobs that can be done by technology instead while utilizing most of the skills of their workforce.

2. Speeds Up The Business

With the help of AI in this digital world, you can move your business faster than it does in the past. AI makes development cycles shorter and saves the time needed to move from creation to commercialization. Using AI can also improve the speed of your employees resulting in better and rapid ROI.

3. Helps in Business Expansion

When data and analytics are used in the enterprise, it gives companies new chances to take part in different areas. Therefore, AI is beneficial to every type of business to expand and grow. For example, AI could be used in WWTPs for common processes, like analysis of water sources, coagulation, flocculation, desalination, disinfection, and membrane filtration. 

4. Creating Engaging Content

AI is tremendously getting popular for content creation and companies, marketing agencies, writers, and individuals are using it to create powerful and engaging content. With the use of AI, your marketing division can get rid of the hectic jobs of creating fresh content regularly. Creating engaging content using AI for your marketing tools can help you engage more prospects and convert them into clients. 

But, this doesn’t mean that AI is 100% legit and perfect. It is very important to be very careful while using AI. AI is an artificial bot that doesn’t have its own sense, thinking, or knowledge, like humans, and therefore using it sometimes may be harmful. AI uses pre-existing data on the internet to create content according to your query. Therefore, it is possible that sometime the content created by the AI might be illogical and worthless, and using it without scrutinizing can have an adverse effect on your business. 

Peggy O’Neal, a Certified Integral Master Coach, quoted in her experience with AI “AI contains all pre-existing information available up to about a year ago. However, it is void of wisdom, intuition, insight, and heart. The potential outcome is that we become more superficial in what we know about. That is if Chat GPT writes my articles, the creation of that is not “in my body.” she also states that “I won’t have the relationship with the material that I would if I created it myself. It would be the same as asking a friend to write an article for me. I didn’t wrestle with the material, make it my own. My understanding will be more superficial concepts than deep, known, and experienced ones.”

In short, using AI intelligently can deliver positive and beneficial results otherwise it might ruin your whole hard work.

5. Better Customer Service

Customer service and satisfaction is always the main aim of any company. Companies spend a significant amount of their budget on customer retention by providing hassle-free customer services. With the use of AI in your business model, you can compile customer data and analyze their needs to give adequate solutions to them whenever they need it. 

Nowadays, most companies are using AI bots in their customer service to answer their general queries and try to solve out at the initial step. This AI model is working amazingly and both companies and customers are enjoying it. 

Companies don’t have to employ anyone to handle simple queries and only any specific query is transferred to the service team. Whereas, customers are also loving it due to instant replies. Overall, AI can lead to more personalized and customized interactions between the customer and the company.

6. Improved Monitoring

AI’s ability to analyze and process large amounts of information in real-time ensures that organizations can set up monitoring systems that can alert them to problems, suggest actions, and in most cases even start a reaction. AI’s monitoring skills can be just as useful in other areas, like corporate cybersecurity operations that need to look at and understand a lot of data.

7. Better Quality and Less Human Errors

No matter how focused and efficient is your employee, being a human, it is always possible that he might do some mistake in processing the task. But by using AI in the work model, your employees can eliminate the chances of doing mistakes in their tasks. Adding AI technologies to operations will lead to fewer mistakes and better adherence to standards. When machine learning and AI are combined, it boosts up the processes and cuts down the mistakes.

8. Better Talent Management

AI is being used by companies to improve many parts of talent management, such as making the hiring process more efficient and getting rid of bias in internal messaging. AI-enabled processes can save companies money on hiring costs and boost employee output by finding, screening, and identifying the best candidates. AI tools are also used to find out how employees feel about the company’s work culture, monitor their performance, and increase productivity.


Overall, AI has helped companies to increase their sales, productivity, and performance. It can be implemented in any section or department of your company and boost your business growth. But, this doesn’t means that there is everything positive about AI. 

Experts have advised that too much dependency or incorrect implementation of AI can go negative and ruin your company’s performance. Therefore, if you are planning to add AI to your business model then make sure that you are implementing it smartly. Although, if your marketing budget and workforce are small, then hiring a digital marketing expert is the best option. 

We at Creative Raven, help small and even big businesses in their marketing regime through our highly qualified, trained, and professional team of digital marketing experts. Whether it’s social media marketing, content marketing, PR, creating playbooks, or eCourses, we are specialized in doing full-fledged digital marketing. Feel free to get in touch with us.


  1. MSNBC segment on AI shared by Peggy O’Neal (
  2. Peggy O’Neal’s personal website (